3 June 2026
Italiano
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Costa dei Borghi presents the news for summer 2026 in the Riviera Fermana: flags at the beach establishments, logo on lifeguard uniforms, a unique brochure of events, a new tourist portal, and shared initiatives in the six municipalities.
The Costa dei Borghi – Riviera Fermana continues its journey towards building a shared tourist destination. During the press conference held at the Beniamino Gigli cultural center in Porto Sant’Elpidio, the activities planned for summer 2026 in the six coastal municipalities of the province of Fermo were presented: Altidona, Campofilone, Fermo, Pedaso, Porto San Giorgio, and Porto Sant’Elpidio.
The project, funded under the urban strategy Soft Blue Fermano, aims to portray the territory as an integrated system, capable of uniting sea, historic villages, culture, landscape, hospitality, and authentic experiences. A path that involves administrations, tourism operators, associations, and local realities, with a common vision: to strengthen the recognizability of the Riviera Fermana and enhance its excellences.
Among the main innovations of summer 2026 is the delivery of the official Costa dei Borghi flag to the beach establishments and holiday villages in the area. A symbolic, yet concrete gesture, designed to make the shared identity of the destination visible to visitors along the entire coastline.
The Fermano Lifeguard will also be part of this shared story: the Costa dei Borghi logo will indeed be present on the uniforms of the lifeguards operating in the six municipalities. Beach safety thus becomes not only a fundamental safeguard for residents and tourists but also a recognizable element of the new coordinated image of the Riviera Fermana.
For the first time, the staff of IATs and tourist information points in the six municipalities will wear coordinated shirts featuring the Costa dei Borghi brand. The goal is to strengthen the perception of a unified tourist system and make the information points dedicated to visitor reception more recognizable.
Another important new feature is the new unique events brochure, to be distributed from early June in accommodation facilities, beach establishments, and the main tourist access points. Events will no longer be presented as separate calendars for each municipality but organized chronologically to invite tourists and residents to experience the entire Costa dei Borghi as a single destination.
Also in early June, the first release of the new tourist portal of Costa dei Borghi will go live. The site will be progressively enhanced with sections dedicated to itineraries, experiences, events, hospitality, and services.
The portal is designed as a strategic tool to assist visitors in discovering the Riviera Fermana, promoting a longer and more widespread stay between the coast and the inland area. A new digital reference point for learning about the territory, planning a stay, and being inspired by the many opportunities offered by the six municipalities.
During the press conference, the collaboration with CDO for organizing the appointments of “A Sea of Science” in the municipalities of the Costa dei Borghi was also presented. The initiative will bring cultural and educational events dedicated to science and knowledge to the area, enriching the summer offerings of the Riviera Fermana.
The shared hope is that this collaboration can strengthen over time, developing not only during the summer but also through new projects in the winter months.
Costa dei Borghi is a project that looks to the Riviera Fermana as a united, recognizable, and competitive territory. A place where the sea interacts with the villages, where the beach holiday is enriched with culture, events, landscapes, traditions, and authentic encounters.
The summer of 2026 represents a new step in this shared journey: an opportunity to make the identity of the Costa dei Borghi increasingly visible and to invite visitors, operators, and local communities to feel part of a single destination.
